Top 5 Email Marketing Tips For Small Businesses

YOU NEED AN EMAIL LIST. And you need to nurture it, don’t ever question that. How should I stress that it is THE BIGGEST asset for your small business. No matter what business you’re in, you must have one. When you do have one, follow these 5 email marketing tips to monetize it.

Your email list is yours. Any other platform your business is on ex. Instagram, Facebook, Pinterest, is not yours. Remember, the time Instagram was down and everyone freaked out? You can’t protect something that’s not your own. 

This GIF below expresses how I feel about mine. No exaggeration. I’m a bit over-the-top.

I genuinely care about the people on my email list. No matter how small because I want to remind you that every human counts, try to not look at your list as a number count. Those numbers are humans. But back to the point, I make sure I’m providing the best value that I possibly can and when they read my email, they feel a boost of optimism or energy. 

The audience on your email list is your warmest leads. They signed up to hear from you because they like you and think you’re worth their email address. Take it as a compliment!

Top 5 email marketing tips
(Cold, warm and hot audience. Credit: Pedro Cortes,

I’d go as far as to say that it’s the backbone of your small business. It is a powerful tool to generate sales and keep your business thriving. But, creating and running an email marketing campaign isn’t everybody’s cup of tea. It requires you to stay on top of online marketing trends while making sure the fundamentals of the campaign are set right.

First things first, you must have a valuable freebie to entice your audience to sign up for your email list. Your customer needs to know what’s in it for them. Now, let’s get into some of the most important email marketing tips that you can apply simply to keep your email list happy and turn them into hot leads. 

 1. Ease The Sign-up Process

Creating a gated content will not work if you don’t package it properly. The sign-up process should be shortened and made more appealing for the visitors. Focus on drawing the attention of your website visitors towards your offer. Pop-ups, love them or hate them, they do work. Make the sign-up option readily available and couple it with a highly effective CTA. In the CTA, tell the customer what they’re getting. 

2. Allow Social Media Integration

Social media integration can help you maximize your outreach when integrated with email marketing. There are two ways you can approach social media integration for your email marketing campaigns. First, you can include links to your various social media accounts in the email you send out. It allows subscribers to check out your business on social media if they are interested in your brand. This will also allow them to feel your brand essence and get to know your brand. 

Secondly, allow the subscribers to use social sharing features to share pieces of your email content on social media. This can yield great results for your business.

Bonus: Put links to your freebie on your social media bios and email signatures. I’m sure you send a number of emails each day. 

Example from Alo Yoga adding social icons at the bottom

3. Write Engaging email

You don’t want your subscribers to go through lengthy emails that have no juice. Even if they love your brand, it is your responsibility to not waste their time. Since the average attention span is decreasing quickly, it only makes sense to keep the email copy short, clear, and crisp. Just make sure you get your message across quickly in as few words as possible. Be a harsh critic of your emails, don’t add fluff. Question each sentence and is it necessary? 

Creating engaging emails is a topic of it’s own but just to start off; tell stories, have a beautiful email design (most email providers let you do this), personalize your emails, write compelling subject lines and my personal favorite, use pictures, emojis and GIFs. Sometimes you need more than words. 

4. Deliver Emails Frequently

Now don’t just let the emails sit in your list. Stay active and on your ideal clients mind. If visitors have shown interest in your brand and subscribed to your newsletter, they are probably eager to hear from you as well. I see a lot of people hesitating to send the right amount of emails to not be annoying to your list. More importantly, the frequency also depends on your bandwidth. How often can you generate high quality emails? Also, give your email list a heads up on how often they’ll hear from you. Once you follow a schedule for a good amount of time, your subscribers will start expecting your emails.

Though, having a welcome sequence can prep your audience to buy from you. And when you’re promoting a sale, or a special offer don’t shy away from sending more emails. Of course, after you’ve provided value and established your credibility. And if people do unsubscribe, know that they were never your true fans anyway.

5. Analyze Email Marketing Data

Finally, NUMBERS! As much as I love relationships, value and trust in business. Numbers make it quantifiable and real. You’re running a business and numbers don’t lie. Take them seriously, analyze your data then experiment with different elements of your email marketing campaign. You can even run A/B tests and use the insights to optimize your campaigns for conversions. Keep a tab on your email marketing data to refine your campaigns with time. Find ways how you can improve based on the results.

Wrapping Up

There you have it, top email marketing tips to keep engage your audience. When practiced often can boost your email marketing ROI through the roof. Have questions? Feel free to put them down in the comments section. I’d love to hear from you!

You can also read about me here.